Agenda
Agenda
-
Thursday
October 3, 2024
| 10.00 AM |
Registration 40 minutos |
| 10.40 AM |
The secrets behind FAST success 50 minutes 
|
| 11:30 AM |
Coffee Break & Networking 30 minutes |
| 12.00 PM |
Retail media meets CTV: two worlds collide 40 minutes 
|
| 12:40 PM |
Addressable TV: from broad reach to hyper-targeting 40 minutes 
|
| 01:20 PM |
Strategies for CTV inventory optimization 40 minutes 
|
| 02:00 PM |
Lunch & Networking 60 minutes |
| 03:00 PM |
The rise of ad-supported SVOD tiers in Mexico 45 minutes 
|
| 03:45 PM |
The big Mexican ad buyers roundup 45 minutes 
|
| 04:30 PM |
Coffee Break & Networking 30 minutes |
Registration
October 3, 2024, 10.00 AM - 10.40 AM
The secrets behind FAST success
October 3, 2024, 10.40 AM - 11:30 AM
- Partnership models between FAST channels and platforms
Trading FAST as premium inventory
Ad targeting on low-friction data collection services
User experience: ad load, relevancy and viewer input
Coffee Break & Networking
October 3, 2024, 11:30 AM - 12.00 PM
Coffee Break & Networking
Retail media meets CTV: two worlds collide
October 3, 2024, 12.00 PM - 12:40 PM
- Partnership models between retailers, Smart TVs & OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Programmatic trading desks and data clean rooms
Consultora independiente especialista en Monetización y Transformacion de Negocios
Moderadora
Addressable TV: from broad reach to hyper-targeting
October 3, 2024, 12:40 PM - 01:20 PM
- From STB linear to fully convergent TV addressability
- Audience targeting: pre-built and custom segmentation
- Pay TV integration of FAST channel inventory
- Advances in cross-screen measurement
Especialista en producción, programación y adquisición de derechos deportivos
Moderador
Strategies for CTV inventory optimization
October 3, 2024, 01:20 PM - 02:00 PM
- Higher CPMs or higher fill rates? Can publishers have both?
- Real-time campaign optimization
- Frequency capping and competitive separation
- Ad break templates, pod rules and creative controls
Lunch & Networking
October 3, 2024, 02:00 PM - 03:00 PM
Lunch & Networking
The rise of ad-supported SVOD tiers in Mexico
October 3, 2024, 03:00 PM - 03:45 PM
- Hybrid ad-supported/SVOD monetization strategies
- The rise of the 4-min-of-ads/hour model – Is less more?
- Incremental reach opportunities for marketers Ad tech stack innovation
The big Mexican ad buyers roundup
October 3, 2024, 03:45 PM - 04:30 PM
- Are traditional TV budgets migrating to streaming? How? And how fast?
- Are brands planning CTV and linear budgets together?
- Reach and frequency analysis in the era of streaming
- KPIs to find the right audiences and monitor impact
Coffee Break & Networking
October 3, 2024, 04:30 PM - 05:00 PM
Coffee Break and Networking